Principal Coach & Founder
Sharif Maghraby is passionate about empowering positive change because change - is the only constant. He designed the 'Being My Best' Coaching Breakthrough to provide you with a personalized, proven, and curated experience that is guaranteed to help you find your way.
We are grateful to have his 30 years of diverse industry experience spanning the television, digital media, food, retail, and technology sectors. From a certified coach (ICF), global keynote speaker, to seasoned strategic business facilitator specializing in communication, innovation, and design.
With a fervent passion for personal development and a holistic approach to well-being, we are dedicated to guiding individuals on their self-discovery journeys and helping them unlock their full potential.
Together our mission is to help you navigate that change with confidence, unleash your potential, and achieve a fulfilling and productive life. Through motivational speaking and personalized coaching, to foster growth and transformation in every individual.
Let's work together to transform your life and help you be your absolute best self, with trusted career coaching!
Founder of the 'Being My Best' personal development brand
The "Being My Best" brand is designed to inspire and empower positive change through innovative coaching, keynotes, business design and leadership workshops and unique audio-learning content.
Currently, we offer the coaching Breakthrough and the Be Well Do More audio learning guides, both aimed at fostering personal growth, enhancing well-being, increasing productivity and empowering you to be your best. We aspire to enable individuals on their journey of self-discovery, helping them unlock their full potential and achieve a fulfilling, productive life.
Workshopper and design thinking expert
We have facilitated and delivered more than 300 design, well-being and innovation workshops, positively impacting the lives of thousands of participants across Europe, Africa and the Middle East. Our principal coach designed and co-produced the successful openSAP course called 'Design Thinking in a Nutshell' with more than 15,000 active online learners.
Our physical, remote and hybrid workshops are rooted in communication science and stakeholder-centric design and enable teams to co-create - enhancing their collaboration in a structured, professional and fun way.
Program manager, facilitator, and executive team coach
Our founder is an active contributor to SAP's commitment to closing the digital skills gap by providing coaching, human capital development, and education. His role is to empower teams with the tools and mindsets needed for digital transformation, business value creation and innovation.
Lifetime learner
- Masters Of Design & Innovation Management (IED, 2023): Combining design methods and awareness with effective management strategies to create value and innovate within an enterprise.
- Post-graduate degree in New Media Studies (VFS, 1999): Leveraging new media tools and strategies for effective communication and audiovisual expression.
- Bachelor Of Arts in Mass Communication, Minor in Psychology (AUC, 1994)
- Associate Certified Coach (ACC): Certified by the International Coaching Federation (ICF), ensuring adherence to the highest standards of coaching ethics and practices.
International academic and coaching certifications
Creative ventures
Beyond coaching and facilitation, Sharif is an author, musician, and performing artist. He has learnt to integrate creativity and emotional expression into his coaching and workshops, enriching the experience and impact for participants.